As the head of a new product development team at McDonald's, you've worked hard to come up with healthy new foods to put on the company's menu. Now you want to promote your new menu options. Given the key points of contact between McDonald's and its customers, what should these promotional efforts focus on?
A) television and radio ads coupled with colourful in-store displays
B) generating word-of-mouth from loyal customers
C) a major direct mail and e-mail campaign
D) trying to attract publicity from local newspapers around the country

Question

Quizplus · Accepted Answer

Television and radio ads are effective ways of reaching a large audience and in-store displays can entice customers to try the new menu options while they are already at the restaurant. These methods also allow for visual representation of the new items, which can be key in promoting a healthy image. While word-of-mouth and direct mail/e-mail campaigns can also be effective marketing strategies, they may not reach as wide of an audience as television and radio ads coupled with in-store displays. Trying to attract publicity from local newspapers may also be beneficial, but it may not be as effective in promoting the new menu items to a national or global audience.

As the Head of a New Product Development Team at McDonald's