Jennifer is in charge of developing a promotional strategy for a new product her company will soon introduce. She thinks word-of-mouth promotion is likely to be very effective and wants to keep the cost of the campaign relatively low. What is likely to be a key component of her campaign?
A) magazine advertisements
B) buzz marketing
C) television advertisements
D) sponsorships of major sporting events

Question

Quizplus · Accepted Answer

Buzz marketing, also known as word-of-mouth promotion, relies on individuals sharing information about a product or service with others in their network. This approach is often effective and can be relatively low cost, making it a good choice for Jennifer's promotional strategy. Magazine and television advertisements as well as sponsorships of major sporting events can be costly and may not necessarily generate the desired level of buzz surrounding the new product.

Jennifer Is in Charge of Developing a Promotional Strategy for a New