Compare and contrast coupons and rebates in terms of their overall goals, when each type of consumer promotional tool is used, and for what type of product. Coupons on the whole are a riskier strategy for marketers than rebates are. Explain why this is the case.

Question

Quizplus · Accepted Answer

The Answer of Compare and contrast coupons and rebates in terms of their overall goals, when each type of consumer promotional tool is used, and for what type of product. Coupons on the whole are a riskier strategy for marketers than rebates are. Explain why this is the case.

Compare and Contrast Coupons and Rebates in Terms of Their