Viral marketing is not as effective as traditional buzz marketing because the latter tactic allows for messages to reach a wider audience at a faster speed.

Question

Quizplus · Accepted Answer

This statement is incorrect. Viral marketing can be more effective than traditional buzz marketing because it relies on individuals sharing the message with their own personal networks, leading to exponential growth in reach. It also has the potential to be lower cost and more targeted.

Viral Marketing Is Not as Effective as Traditional Buzz Marketing