What does the richness of a communication channel refer to?
A) how much it costs to provide the channel
B) the number of people it can reach at one time
C) how much the sender relies on that specific channel
D) the amount of verbal and nonverbal information it can convey to recipients

Question

Quizplus · Accepted Answer

The richness of a communication channel refers to the amount of verbal and nonverbal information it can convey to recipients, making option D the correct answer. Option A is incorrect as the cost of providing a channel is not related to its richness. Option B is incorrect as the reach of a channel does not necessarily indicate its richness. Option C is also incorrect as the reliance on a specific channel does not determine its richness.

What Does the Richness of a Communication Channel Refer To