In order to be effective, a consumer research survey should contain:
A)questions that are difficult to answer.
B)questions that cover multiple ideas.
C)at least 15 questions.
D)questions that have exhaustive answer choices.
E)questions that are leading.

Question

Quizplus · Accepted Answer

Most consumer research questionnaires contain fewer than five or six questions. Survey questions should be (a) simple to answer, (b) non-leading, (c) exhaustive and unambiguous, and (d) limited to a single idea.

In Order to Be Effective, a Consumer Research Survey Should