Vanessa has been assigned the task of creating an effective business message aimed at improving the productivity of the employees in her company.In the process of creating the business message, she studies the background of the employees, their needs, and priorities.To which of the following steps of the planning process for developing influential messages does Vanessa's action typically belong?
A)Idea development
B)Message structuring
C)Audience analysis
D)Message review
E)Providing feedback

Question

Quizplus · Accepted Answer

The planning process for developing influential messages should include analyzing the needs of your audience. Effective business communicators possess an uncanny ability to step into the shoes of their audience members. They think about their needs, priorities, and values. They envision how their readers will respond when getting the message-in thought, feeling, and action.

Vanessa Has Been Assigned the Task of Creating an Effective