Stanley is the marketing manager at PLM.In his market survey, he finds that customers are not happy with their product because of their inefficient customer care service.While preparing his report, he places the supporting reasons before the primary message.The message framework used in this case is based on the _____ approach.
A)direct
B)deductive
C)inductive
D)matter-of-fact
E)concurrent

Question

Quizplus · Accepted Answer

For messages such as when delivering bad news the indirect or inductive approach is used, in which supporting reasons are provided first followed by the primary message.

Stanley Is the Marketing Manager at PLM