Horizon Gifts provides promotional gift baskets for business-to-business marketers to give during the holidays. Cal is a long-time user of the service provided by Horizon Gifts, and he often suggests possible clients to the service's sales rep. Every time the lead Cal has provided actually makes a purchase, Cal receives a free gift, which might be anything from a can of macadamia nuts to a wool muffler. Cal acts as a _____ for Horizon Gifts.

Question

Quizplus · Accepted Answer

Cal acts as a "spotter" for Horizon Gifts, as he identifies and refers potential clients to the company, receiving a reward when those leads result in a purchase.

Horizon Gifts Provides Promotional Gift Baskets for Business-To-Business Marketers to Give