Hugh is a salesperson who primarily stocks the DVDs at convenience stores. His primary role in the functional relationships he has set up with store buyers is to:
A)sell on the basis of product quality.
B)sell as much as he can to each buyer.
C)ignore the price element of the marketing mix as a selling point.
D)ignore his competition.
E)make sure the buyer has no reason to go and look for a new supplier.

Question

Quizplus · Accepted Answer

Hugh's primary role is to ensure that the buyer has no reason to go and look for a new supplier. This means that he needs to build strong relationships with the store buyers and make sure they are satisfied with the level of service he provides. While product quality is important, it is not enough to ensure that the buyer will stay with Hugh as their supplier. Similarly, while selling as much as he can to each buyer may be important, it should not come at the expense of building a strong relationship with the buyer. Hugh should also keep an eye on his competition and make sure he is offering competitive prices and promotions to ensure that he remains the preferred supplier for each store.

Hugh Is a Salesperson Who Primarily Stocks the DVDs at Convenience