In an Advertisement of a Perfume, the Perfume Was Presented

In an advertisement of a perfume, the perfume was presented against a backdrop of rain that, for Europeans, symbolized a clean, cool, refreshing image but to Africans was a symbol of fertility. The ad prompted many viewers to ask if the perfume was effective against infertility. This miscommunication indicates a problem associated with which of the following steps of an international communication process?

A) Encoding the message
B) Decoding the message
C) Receiving the message
D) Selecting an appropriate channel of communication
E) Providing feedback