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Janet Is Assisting the IMC Manager with the Design and Language

Question 60

Multiple Choice

Janet is assisting the IMC manager with the design and language to be used in an upcoming promotional campaign. The manager knows what she wants to say but is having trouble coming up with the right language. Janet is trying to help her in:


A) identifying the various possible feedbacks to the message.
B) encoding the message.
C) choosing the appropriate channel for the message.
D) decoding the message.
E) minimizing noise in the communication channel.

Correct Answer:

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