Particularly, when cultural distances are great, the company should use which of the following techniques for motivating middlemen?

Question

Quizplus · Accepted Answer

Motivational techniques that can be employed to maintain middleman interest and support for the product may be grouped into five categories: financial rewards, psychological rewards, communications, company support, and corporate rapport. In all instances, but particularly when cultural distances are great, the company should maintain a continuing flow of communication in the form of letters, newsletters, and periodicals to all its middlemen.

Particularly, When Cultural Distances Are Great, the Company Should Use