Mary is a new international sales rep for an industrial supply company. She will learn that the inherent nature of industrial goods and the sameness in motive and behavior among business customers create a market where product and marketing mix _____ are commonplace.

Question

Quizplus · Accepted Answer

The inherent nature of industrial goods and the sameness in motives and behavior among businesses as customers create a market where product and marketing mix standardization are commonplace.

Mary Is a New International Sales Rep for an Industrial