C. K. Prahalad and his associates introduced a new concept into the discussion of developing countries and markets- bottom-of-the-pyramid markets (BOPMs) 23 -consisting of the 4 billion people across the globe with annual incomes of less than ____.
A) $400
B) $1,200
C) $2500
D) $3700
E) $4200
Correct Answer:
Verified
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