Transnational corporations sponsor sports today because they want to

Question

Quizplus · Accepted Answer

Transnational corporations sponsor sports events and athletes to associate their brand with positive feelings of pleasure and enjoyment. This helps to create a positive image in the minds of consumers and promote their products. Additionally, sponsoring major sports events allows corporations to reach a large audience, which can help them sell products indirectly. The goal of corporate sponsorship is primarily about building brand recognition and loyalty, rather than directly improving the health and well-being of people.

Transnational Corporations Sponsor Sports Today Because They Want to