Question 1

Which statement is not true about research design?

Accepted Answer

Research design is typically developed after identifying the research problem and before the detailed approach to the problem is formulated. It serves as a blueprint for the research, outlining how data will be collected, measured, and analyzed.

Question 2

A useful approach for managing a project is the critical path method (CPM), which involves dividing the research project into component activities, determining the sequence of these activities, and estimating the time required for each activity.

Accepted Answer

The statement accurately describes the critical path method for managing a project.

Question 3

The marketing research proposal does not include a reporting section because a separate final report of the research project findings is provided at the end of the project.

Accepted Answer

A marketing research proposal typically includes a reporting section that outlines how and when the findings will be communicated, even though a separate final report is provided at the end of the project. This section is important for planning and expectations setting.

Question 4

A major advantage of longitudinal design over the cross-sectional design is the ability to detect change as a result of repeated measurement of the same variables on the same sample.

Accepted Answer

Longitudinal design allows for the study of change over time by measuring the same variables on the same sample at different time points, which is not possible with cross-sectional design that involves comparing different groups at one specific point in time.

Question 5

A longitudinal design differs from a cross-sectional design in that the sample or samples remain the same over time.

Accepted Answer

In a longitudinal design, the same sample or samples are followed over time, whereas in a cross-sectional design, different samples are compared at a single point in time.

Question 6

Random sampling error has been found to be the major contributor to total error, whereas non-sampling error is relatively small in magnitude.

Accepted Answer

Non-sampling error can often be a significant source of total error in surveys and research, potentially even larger than sampling error, as it encompasses all other errors in the data collection process not related to the sample size, including measurement errors, processing errors, and coverage errors.

Question 7

Budgeting and scheduling management tools help ensure that the marketing research project is completed within the available resources.

Accepted Answer

Budgeting and scheduling management tools help in allocating resources effectively and efficiently, ensuring that the marketing research project is completed within budget and on schedule.

Question 8

The marketing research proposal contains the essence of the project and serves as a contract between the researcher and the respondent.

Accepted Answer

The marketing research proposal contains the essence of the project and serves as a contract between the researcher and the client, not the respondent.

Question 9

Typically, a ________ involves the tasks of designing the information needed, specifying the measurement and scaling procedures, and developing a plan of data analysis.

Accepted Answer

The tasks of designing the information needed, specifying the measurement and scaling procedures, and developing a plan of data analysis are typically part of the research design. Therefore, option B is the best choice.

Question 10

The example given in the text stated that focus groups conducted in Saudi Arabia to determine attitude towards major appliances could be conducted the same as in the U.S. Men and women could participate jointly in the focus group.

Accepted Answer

This statement is not entirely accurate. In Saudi Arabia, it would be more appropriate to conduct separate focus groups for men and women due to cultural norms and gender segregation. In the U.S., it may be more common to have mixed-gender focus groups.

Question 11

Longitudinal data enable researchers to examine changes in the behavior of individual units and to link behavioral changes to marketing variables, such as changes in advertising, packaging, pricing, and distribution.

Accepted Answer

This statement is true. Longitudinal data allows researchers to track changes in individual behavior over time and analyze the effects of marketing variables on those changes.

Question 12

Which of the following tasks is not a component of research design?

Accepted Answer

Developing hypotheses is a component of research design, along with designing the phases of research, constructing and pretesting a questionnaire or form, and specifying the sampling process and sample size.

Question 13

Sometimes, the term sample survey is used interchangeably with the term longitudinal design.

Accepted Answer

Sample survey and longitudinal design are two different research methods. A sample survey is a data collection method that involves selecting a sample from a population and collecting information from them using questionnaires, interviews, or other means. A longitudinal design, on the other hand, is a research design that involves collecting data from the same group of individuals over time to study changes or development in their behavior, attitudes, or traits.

Question 14

According to the text, the combination of research designs employed depends on the nature of the results desired.

Accepted Answer

The answer of According to the text, the combination of...

Question 15

The research design suitable for one country may not be suitable in another country.

Accepted Answer

This is true because different countries have different cultures, contexts, and environments that may influence the research outcomes. Therefore, it is crucial to consider the cultural and contextual factors of a country while designing a research study.

Question 16

The total error is the variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing research project.

Accepted Answer

The statement accurately defines the concept of total error in marketing research.

Question 17

The client should not take undue advantage of the research firm to solicit unfair concessions for the current project by making false promises of future research contracts.

Accepted Answer

The statement is correct and true. It is not ethical for the client to use false promises of future research contracts to pressure the research firm into giving unfair concessions for the current project.

Question 18

In formulating a research design, the researcher should attempt to minimize a particular source of error, not just the total error.

Accepted Answer

The answer of In formulating a research design, the researcher...

Question 19

________ is a framework or blueprint for conducting the marketing research project.It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problems.

Accepted Answer

Research design is the framework or blueprint for conducting the marketing research project. It outlines the specific procedures necessary for obtaining the information needed to structure and/or solve marketing research problems. Research classification refers to the type of research being conducted and design formulation is not a commonly used term in marketing research.

Question 20

Marketing managers continually make decisions based on assumed causal relationships. Because these assumptions may be justifiable, the validity of the causal relationships need not be examined via formal research.

Accepted Answer

It is important for marketing managers to test the validity of their assumed causal relationships through formal research to ensure that their decision making is based on accurate information. Relying solely on assumptions can lead to costly errors and missed opportunities.

Quiz 3: Research Design