The Wall Street Journal wanted information on the personality profiles of its readers and nonreaders? Which of the steps below does not belong in the process used by the Wall Street Journal to obtain the needed information?
A)Each respondent was given a several cards,each listing one personality characteristic.
B)Respondents are asked to sort cards and to rank order the personality characteristics.
C)Use interval scale data to examine differences in the personality characteristics of readers and nonreaders and relate them to marketing strategy variables.
D)All of the above statements belong in the process.

Question

Quizplus · Accepted Answer

The correct answer is C because it mentions using interval scale data, which is a specific type of data analysis method. The question is about the process of obtaining information, not about analyzing the data. Steps A and B are directly related to collecting information on personality profiles, while C is about analyzing the data, which is a different phase of the research process.

The Wall Street Journal Wanted Information on the Personality Profiles