The section of the sales plan that contains market, customer, product, and competitor analysis is called
A) the executive summary.
B) opportunity analysis.
C) performance targets.
D) sales strategies.
E) sales plan implementation and control.

Question

Quizplus · Accepted Answer

The section of the sales plan that contains market, customer, product, and competitor analysis is called opportunity analysis. This section is focused on identifying potential opportunities in the market, understanding the customer needs and preferences, analyzing the product features and benefits, and evaluating the strengths and weaknesses of competitors.

The Section of the Sales Plan That Contains Market, Customer