Research on effort justification and cognitive dissonance theory might suggest that we will be more attracted to potential dating partners who ____ than potential dating partners who ____.
A) are physically attractive, are not
B) play "hard to get", don't
C) are similar to us, are not
D) flatter us, don't

Question

Quizplus · Accepted Answer

Effort justification theory suggests that people tend to value and desire more those things that they have put effort into obtaining. Similarly, cognitive dissonance theory proposes that when we invest effort into pursuing something, we tend to convince ourselves that it is worth pursuing. Thus, potential dating partners who play "hard to get" may appear more attractive and desirable to us, because we have to invest effort in pursuing them.

Research on Effort Justification and Cognitive Dissonance Theory Might Suggest