A large furniture store puts an advertisement in the Sunday paper stating that a sale will occur on a holiday weekend and only for that weekend. What social influence strategy is the furniture store using?

Question

Quizplus · Accepted Answer

The furniture store is using the fast-approaching deadline strategy by stating that the sale will only occur on a holiday weekend and for that weekend only. This creates a sense of urgency and may encourage people to make a purchase before the deadline passes.

A Large Furniture Store Puts an Advertisement in the Sunday