The model designed to enable a company to market a standardized product in the global marketplace and to manufacture the product in a limited number of locations is called the
A)international model.
B)multinational model.
C)global model.
D)transnational model.
E)intranational model.

Question

Quizplus · Accepted Answer

The global model focuses on marketing a standardized product worldwide and manufacturing it in a few locations to achieve economies of scale and consistency.

The Model Designed to Enable a Company to Market a Standardized