Your company manufactures products that are designed for children.You believe that it is important to communicate directly with children rather than their parents through advertisements.However,it could cause many conflicts.Which of the following is a valid suggestion to improve this situation?
A) Direct communication to children is illegal in the United States and must be avoided.
B) Use direct communication advertisements and ignore the conflicts that may occur.
C) Use direct communication advertisements and use the negotiation approach to solve potential conflicts.
D) Create direct advertisements by remaining sensitive to the naiveté of children as consumers.
E) Design direct advertisements that attempt to create strong need for the product.
Correct Answer:
Verified
Q29: Advertisers use shock advertising to:
A)increase the brand
Q30: _ is a preoccupation with accumulating possessions
Q31: The Children's Food and Beverage Advertising initiative
Q32: Advertisements often seek to create needs rather
Q33: The Children's Advertising Review Unit:
A)is a division
Q35: Critics say that by creating needs rather
Q36: The quarterly catalogs of Abercrombie & Fitch
Q37: _ refers to a personal value orientation
Q38: A recent trend in advertising is _,in
Q39: Critics often charge that advertising to children
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