_____ are measures taken before the campaign is implemented;_____ occur after the ad or commercial has been in the field.
A)Physiological tests;concept tests
B)Pretests;posttests
C)Inquiry tests;portfolio tests
D)On-air tests;off-air tests
E)Recognition tests;consumer juries

Question

Quizplus · Accepted Answer

Pretests are measures taken before the campaign is implemented, while posttests occur after the ad or commercial has been in the field. Physiological tests, inquiry tests, and recognition tests are examples of specific types of pretests, but they all fall under the general category of pretesting. Similarly, portfolio tests and consumer juries are examples of specific types of posttests, but they all fall under the general category of posttesting. On-air tests and off-air tests are not commonly used terms in the context of advertising research.

_____ Are Measures Taken Before the Campaign Is Implemented;_____ Occur

_ Are Measures Taken Before the Campaign Is Implemented;_ Occur