Which of the following statements describes an advantage derived from the use of marketing public relations (MPR) ?
A) The effectiveness of MPR can be easily measured.
B) It is easy to tie slogans in with MPR activities.
C) MPR breaks through the clutter.
D) The use of MPR guarantees a specific media time and place.
E) It helps in increasing control over media.
Correct Answer:
Verified
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Q28: Corporate ads are not as easy to
Q29: Publicity information may be perceived as endorsed
Q30: Corporate advertising does not promote any one
Q32: Which of the following is considered an
Q33: Corporate ads are often intangible.
Q34: The new role of public relations is
Q35: Which of the following is considered an
Q36: Public relations activities that are designed to
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