ACE Guaranty RE changed its name to Ace Guaranty Corp to better reflect the scope of its products.Headline "Sometimes a name change can make a big difference." The ad showed photographs of stars who had changed their names and made no mention of what services the corporation offers.This ad is an example of:
A) corporate advertising.
B) advocacy advertising.
C) an advertorial.
D) lobbying.
E) continuity advertising.
Correct Answer:
Verified
Q60: Measuring the effectiveness of PR activities provides
Q61: _ is a publicity piece produced by
Q62: Star News ran a two-minute story on
Q63: Cartoon Network ran a holiday feature on
Q64: The term _ tends to be used
Q66: Which of the following statements about corporate
Q67: Communications activities designed to promote a firm's
Q68: Which of the following communications methods is
Q69: An advertisement for dishes pictured a bride
Q83: Marketers use _ when they want to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents