An advantage of coupons is that they:

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Coupons allow a marketer to offer price reduction to consumers who are price sensitive. This can be an effective way to attract consumers who are looking for a deal and can result in increased sales. Coupons may not necessarily build brand loyalty, but they can be a useful tool for attracting new customers or incentivizing repeat purchases. Coupons can elicit fast consumer response, but they may not be as immediate as samples, which allow consumers to try a product before buying. Coupons can also be effective without brand name awareness, as consumers may be more interested in the discount itself.

An Advantage of Coupons Is That They