When Eli checked his e-mail,he had an offer to buy software that would make it easier for him to file his income tax next year.This e-mail offer is an example of how the Internet and _____ can complement each other.
A)sales promotion
B)personal selling
C)direct marketing
D)public relations
E)interconnects

Question

Quizplus · Accepted Answer

Direct marketing is the practice of reaching out to individual consumers directly and offering them products or services. This e-mail offer is an example of direct marketing, as the software company is directly contacting Eli with an offer to purchase their product. The use of the Internet as a distribution channel for these types of direct marketing campaigns is common and can be very effective.

When Eli Checked His E-Mail,he Had an Offer to Buy