Poinsettias are a very popular plant during the Christmas season.A major problem for growers of poinsettias is root rot.Syngenta has developed a patented product that eliminates root rot when it is placed in soil mix in which the plants are grown.Unlike other unique selling propositions such as new packaging,this USP creates a(n) :
A) sustainable competitive advantage.
B) need for a repositioning drama.
C) opportunity for an flexibility ad appeal in the consumer market.
D) potential weakness for Syngenta's competition.
E) opportunity for ethnographic research.
Correct Answer:
Verified
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