In 2004,Delta Airlines was the first major airline to charge passengers for snacks and meals.The _____ model would have been most relevant for communicating this change.
A)hierarchy of effects
B)AIDA
C)innovation-adoption
D)cognitive response
E)information processing

Question

Quizplus · Accepted Answer

The innovation-adoption model is concerned with how a new product or service is adopted by a market. In the case of Delta Airlines charging for snacks and meals, this was a new practice in the airline industry, and the innovation-adoption model would be most relevant for communicating this change to passengers. The model would involve identifying the groups that are most likely to adopt the change and targeting them with messages and promotions that highlight the benefits of the new policy.

In 2004,Delta Airlines Was the First Major Airline to Charge