_____ are the major participants in the integrated marketing communications process.
A) Advertising agencies and new product development firms
B) Advertisers and media organizations
C) Media organizations and marketing information systems
D) Travel agencies and public relations firms
E) New-product development firms and public relation firms
Correct Answer:
Verified
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Q6: Which of the following statements is true
Q7: In a decentralized system of advertising organization,the
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Q11: Under a centralized organizational arrangement,which of the
Q12: Which of the following can be stated
Q14: The role of the advertising department in
Q15: _ perform specialized functions that the various
Q35: A(n) _ is an outside firm that
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