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An Advertising Agency Works with Its Clients Under a Traditional

Question 61

Multiple Choice

An advertising agency works with its clients under a traditional commission system compensation arrangement.The agency places a 30-second spot for one of its clients on an episode of Friends,which costs $500,000.A reasonable estimate of the agency's commission on this space buy is:


A) $15,000.
B) $30,000.
C) $45,000.
D) $75,000.
E) $80,000.

Correct Answer:

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