Data which relates purchase information with promotional exposures and advertising frequency data by particular households are known as:
A)single-source data
B)multiple-source data
C)cookies
D)environmental scanning data

Question

Quizplus · Accepted Answer

Single-source data is a type of data that combines information about consumer's purchasing behavior with their exposure to advertising and promotional activities. This data is collected from a single source, usually a panel of households, and provides detailed insights into the relationship between advertising exposure and purchasing behavior. Multiple-source data, on the other hand, combines information from different sources, such as sales data and social media data, to provide a broader view of consumer behavior. Cookies are small files stored on a user's computer that track their online activity, often used for targeted advertising. Environmental scanning data is information about the external environment that can affect a company's operations, such as economic trends or regulatory changes.

Data Which Relates Purchase Information with Promotional Exposures and Advertising