The observation and analysis of trends in industry volume and brand share over time is called:
A)market tracking
B)model building
C)data mining
D)database marketing

Question

Quizplus · Accepted Answer

Market tracking involves monitoring trends in industry volume and brand share over time, making it the best choice for this question. Model building typically refers to creating statistical models to analyze data, data mining involves extracting patterns or relationships from large data sets, and database marketing involves using customer data to tailor marketing efforts.

The Observation and Analysis of Trends in Industry Volume and Brand