When Subway Sandwiches uses secondary data to determine the best location for its franchise outlets,this is an example of:
A)site analysis
B)model building
C)database marketing
D)market tracking

Question

Quizplus · Accepted Answer

Site analysis involves evaluating various factors and data to determine the most suitable location for a business, which is what Subway is doing by using secondary data.

When Subway Sandwiches Uses Secondary Data to Determine the Best