Test marketing allows an organization to conduct a "trial run" of the product in the marketplace.

Question

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Test marketing is a method of introducing a new product to a limited market segment to gauge its performance before it is released to the wider market. It allows organizations to conduct a "trial run" of the product in the marketplace to get feedback, identify any issues, and make any necessary adjustments before investing in a full-scale launch.

Test Marketing Allows an Organization to Conduct a "Trial Run