Which of the following refers to the extent that all information collected in a questionnaire addresses a research question that will help the decision maker address the current marketing problem?
A)relevant
B)accuracy
C)frequency
D)counterbalanced

Question

Quizplus · Accepted Answer

The term "relevant" refers to the degree to which information gathered in a questionnaire is connected to the research question and can help the decision-maker address the current marketing issue. Accuracy involves the degree to which the data collected is free from mistakes, while frequency refers to how often a phenomenon occurs in a given population. Counterbalancing refers to the systematic arrangement of questions in a questionnaire to eliminate response bias.

Which of the Following Refers to the Extent That All