When a researcher wants to study the members of the American Marketing Association and selects a sample from its membership list,the membership list is an example of a:
A)reverse directory
B)sampling frame
C)systematic sampling list
D)census

Question

Quizplus · Accepted Answer

The membership list serves as a sampling frame, which is a list of all the members of the population from which the sample will be drawn. A reverse directory is a listing of phone numbers and addresses in numerical order rather than alphabetical. A systematic sampling list is a predetermined pattern for selecting members from a population. A census would involve studying the entire population, not just a sample.

When a Researcher Wants to Study the Members of the American