When the head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners,8 Panasonic owners,6 Toshiba owners,and 4 owners of other brands,this represents what type of sampling procedure?
A)systematic sample
B)quota sample
C)area sample
D)multistage sample

Question

Quizplus · Accepted Answer

This is a quota sample as the field interviewers are instructed to interview a specific number of owners from different brands in order to ensure representation from each brand in the final sample.

When the Head of the Marketing Research Department Instructs Field