An analysis that compares the answer to the question: "How important is each of these attributes to you for an overnight delivery service?" (e.g.on-time delivery,accurate invoicing,price,and so forth)when comparing several delivery service companies with a rating scale that rates these companies on the quality of their service on these same attributes is known as a(n):
A)moderator analysis
B)contingency analysis
C)importance-performance analysis
D)index analysis

Question

Quizplus · Accepted Answer

The analysis that compares the importance of attributes to customers with the quality of service provided on those attributes is called an importance-performance analysis. This type of analysis can help identify areas that need improvement to meet customers' expectations and preferences. Therefore, choice C, importance-performance analysis, is the best fit for the given scenario.

An Analysis That Compares the Answer to the Question: "How