Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Adidas.

Question

Quizplus · Accepted Answer

The product element of the marketing mix includes features, design, packaging, quality, options, and accessories. By adding gel insoles to its running shoes, Adidas would be enhancing the features and options available for its product, which is a change in the product element of the marketing mix. Price, promotion, and distribution elements refer to the cost, advertising, and delivery of the product, respectively, and adding gel insoles does not affect those elements.

Deciding to Add Gel Insoles to Its Running Shoes Would