When Ashley HomeStoreshowcases rooms of furniture on its website, it lists each item in the room. However, if customers like all of the items, they can purchase them as a bundle. Which of the following aspects of the marketing mix is Ashley HomeStorelikely altering?

Question

Quizplus · Accepted Answer

By offering a bundle of furniture items, Ashley HomeStore is likely altering the pricing aspect of the marketing mix, as the bundle price may be lower than the total cost of purchasing each item separately. This can be seen as a pricing strategy to encourage customers to purchase multiple items at once and increase sales.

When Ashley HomeStoreshowcases Rooms of Furniture on Its Website, It