Mei thinks she will be able to get the highest quality of responses concerning the product features most sought by consumers through personal interviews. She decides to conduct her interviews at ____ because this is a common location for personal interviews today.

Question

Quizplus · Accepted Answer

Shopping malls are a common location for personal interviews as they provide a high foot traffic of potential respondents from diverse backgrounds, making it easier to gather a representative sample of the population. Additionally, shopping malls are convenient for respondents as they are already out and about, and interviews can be conducted in a quiet corner or designated space provided by the mall management.

Mei Thinks She Will Be Able to Get the Highest