When Pepsi implemented a telephone survey to determine the effectiveness of a recent advertising campaign, one of the questions the interviewer asked was, "Have you ever heard of a cola with twice the caffeine of regular colas?" This is an example of which of the following kinds of questions?

Question

Quizplus · Accepted Answer

This question is an example of a dichotomous question because it prompts a yes or no response, fitting the definition of offering two possible answers.

When Pepsi Implemented a Telephone Survey to Determine the Effectiveness