Julia Has Been Hired by a Market Research Company to Collect

Julia has been hired by a market research company to collect data about the drinking habits of 25- to 35-year-old urban professionals. Julia is to go to "happy hour" with a group of individuals and observe what type of alcoholic beverages they order, how often, and what brands. The data that Julia will obtain is ______ and she will use ______ in its collection.

A) secondary; observation
B) primary; personal interviews
C) primary; ethnographic techniques
D) secondary; ethnographic techniques
E) primary; focus groups