Javier has just finished collecting data about the texting habits of students during their lunch hour. He used both online surveys to ask the students about their texting behavior, as well as observational techniques in the cafeteria. What is the next step in the marketing research process for Javier to begin?

Question

Quizplus · Accepted Answer

After collecting data through online surveys and observational techniques, Javier must now interpret the research findings. This involves analyzing the data collected and drawing conclusions based on the results. Only then can Javier determine the implications of his research findings and make recommendations for future action.

Javier Has Just Finished Collecting Data About the Texting Habits