Tiffany works at a cosmetics firm. Her firm wants to conduct a survey to get feedback from respondents across the United States. The cosmetics firm does not want to spend a great deal of money, but it did authorize Tiffany to include a small incentive as a way to increase the survey response rate. The survey it plans to send out assures consumers that their answers will remain anonymous. What type of survey is the cosmetics firm most likely to use?

Question

Quizplus · Accepted Answer

A mail survey is the most cost-effective method of surveying geographically dispersed populations. Anonymity can be maintained, and a small incentive such as a discount coupon can be included to increase response rates.

Tiffany Works at a Cosmetics Firm