Bradley works for a manufacturer of sports equipment and is currently developing a company sales forecast for golf clubs. While reviewing data, he discovered a pattern in sales volume over the past ten years that peaked during two months of each year. Bradley likely used which sales forecasting technique?

Question

Quizplus · Accepted Answer

The pattern in sales volume over the past ten years that peaked during two months of each year suggests a seasonal pattern, which is a type of time series analysis. Therefore, the best choice is Time series analysis. The Delphi technique and executive judgment involve expert opinions, while market tests and regression analysis are not suitable for identifying seasonal patterns.

Bradley Works for a Manufacturer of Sports Equipment and Is