Bethany is looking for a Mother's Day gift for her mom and wants to purchase some type of perfume or cologne. She knows that her mom currently wears a perfume made by Christian Dior called J'adore. When she arrives at the perfume counter, she notices that Christian Dior has several new scents available and a variety of gift boxes that also include powder and body lotion. Bethany is trying to decide what to purchase-whether to try a new fragrance or not. Bethany is willing to spend time trying the different scents, but since the gift boxes only cost $75, there's little risk involved. What type of consumer decision will this purchase most likely be for Bethany?

Question

Quizplus · Accepted Answer

Bethany is willing to spend time trying different scents, but the fact that the gift boxes only cost $75 indicates that this is not a major purchase. Therefore, this is most likely a limited decision-making process for Bethany.

Bethany Is Looking for a Mother's Day Gift for Her