Millie is in charge of the marketing strategy for a new toothbrush her firm introduced. The toothbrush has gotten strong accolades from critics, and Millie's company has taken great steps using advertisements and public relations to promote the product. The biggest hurdle to product adoption, according to Millie, is that consumers are much more familiar with Oral-B toothbrushes. Oral-B is the company's greatest competitor and is a much more established brand name. Millie plans to release a new campaign highlighting the many benefits of its toothbrush compared to its competitors. She hopes consumers will view their product as superior to Oral-B's. After the campaign, Millie's firm plans to offer free samples in select stores. Millie is using this campaign to stimulate _______________ on the part of buyers so that they will compare their benefits with Oral-B's.
A)evaluation
B)trial
C)awareness
D)adoption
E)interest

Question

Quizplus · Accepted Answer

Millie's campaign is designed to encourage consumers to evaluate the benefits of her firm's toothbrush compared to Oral-B's, aiming to show their product's superiority. This involves a comparison of features and benefits, which is a part of the evaluation process in the consumer decision-making journey.

Millie Is in Charge of the Marketing Strategy for a New